High-impact strategies where culture and creativity drive performance. Expertise in luxury, entertainment and sport.
A contributor to many award-winning campaigns
Entertainment · Influence
Prime Video wants to reach the YouTube generation just as Squeezie's horror “threads” phenomenon is at its peak.
Turn the phenomenon into Squeezie's first short film, released for Halloween: a real horror movie led by the creator, made for his community.
With Prime Video and Herezie: co-created the creative concept, took part in production and rolled out the social media mechanic.
Awards won by the campaign
A project in this spirit?
Entertainment · Stunt
Get Wankil Studio's audience talking about the series Darknet-sur-Mer.
A two-part immersive stunt: a Twitch live hijacked by a fake kidnapping, then an unscripted real-life escape game against the series' “Albanian mafia”, with one of the lead characters played by Artus.
Co-created the creative concept, coordinated and led the social rollout.
A project in this spirit?
Entertainment · Influence
Season 3 of The Boys, Prime Video's bloodiest series, is coming. On 27 and 28 June 2022, the fandom is invited to the former Tati store in Barbès.
The Human Puzzle: one hour of total immersion where fans, creators and journalists piece together a fake exploded body scattered across the venue. Then, with the experts at Accurate Dream, everyone leaves with a cast of their own middle finger, a nod to the show's iconic F***.
YouTubers Raska and Snaptrox take on the challenge in a video published on Prime Video France's YouTube channel.
Awards won by the campaign
A project in this spirit?
Entertainment · 360
Launch the new season of Narcos in France, the first after Pablo Escobar's death.
Introduce the new cartel to the French public through the “trafficking” they know best: road, air and rail.
National campaign, with giant posters covering hundreds of square metres at Gare de Lyon and Saint-Lazare.
A project in this spirit?
Luxury · DIGITAL
The launch of Nina Ricci's Vénus fragrance.
Translate the brand's message, self-love and modern femininity, into photo and video content for the fragrance's debut.
Strategy and definition of the editorial narrative that shaped the final art direction.
A project in this spirit?
Luxury · Social
Serge Lutens makes its TikTok debut.
Translate the house's timeless sophistication into modern, engaging content that brings the fragrances to life for a new digital audience.
Led the pitch, which we won, then set the strategic direction and editorial lines.
A project in this spirit?
Luxury · Social
The global relaunch of the Atelier Cologne brand.
From the editorial line to overseeing content production, through to running social management.
A stronger brand identity, a growing community and social established as a driver of engagement and desirability.
A project in this spirit?
Luxury · Digital
The summer campaign for Lancôme's Les Ô fragrances.
Highlight the emotions of summer, happiness, energy and harmony, and the brand's natural heritage through strong visuals.
Strategy, editorial approach and steering of the creative direction, across digital and social.
A project in this spirit?
Sport · Health
TENA Men partners with the French national rugby team to break a male taboo.
Use the voices of the country's best players to raise awareness of men's health and encourage prevention.
Film rolled out on CTV, digital and social, launched in 2025 with Grégory Alldritt, Anthony Jelonch and Julien Marchand.
A project in this spirit?
Sport · Brand content
Leapmotor France announces, then renews, its partnership with the Lebrun brothers, table tennis champions and brand ambassadors.
A brand film styled like an action movie teaser, where the brothers' strengths blur dangerously with those of the stars of the 2025 Leapmotor range: a shared head start for the brand and its ambassadors, followed by two films rolled out in 2026.
Video platforms, social media and 150 points of sale. The partnership continues in 2026.
A project in this spirit?
Sport · Social, PR & influence
Samsung, partner of the Paris 2024 Olympic and Paralympic Games.
Coordinate communications around the sponsored athletes, Johanne Defay, Marine Johannès and Ugo Didier, and the brand's presence during the Games.
Showcasing the brand's team of sponsored athletes across social, PR and influence, plus a presence at the Olympic Village.
A project in this spirit?
Supporting agencies and brands on a pitch, a temporary reinforcement or a one-off need, fully independently or alongside your teams.
Brand platform, positioning, insights, communication territory.
360 ideas and copywriting that drive the client's performance.
Always-on strategy, editorial lines, creator programmes, activations and stunts.
A clearly scoped deliverable: platform, recommendation, concept.
From brief analysis to final presentation.
A few days a week, embedded in your team.
With a multidisciplinary background in political science, law and communications, I approach every project with curiosity and an analytical eye, often a step outside the usual advertising frame, to find ideas that are sharper and more culturally relevant.
Strategy and creative direction: Jean-Paul Gaultier, Leapmotor, Clarins, Tena Men, Lotus…
Helmut, MNSTR, Heaven, TBWA, Double 2, BCW, Publicis Conseil… Nina Ricci, Lancôme, Serge Lutens, Atelier Cologne, Audi, Actimel.
Athlete campaigns (Johanne Defay, Marine Johannès, Ugo Didier) and presence at the Olympic Village.
Bleak: Who, Darknet-sur-Mer, Salade Grecque, The Boys.
Social, editorial and event strategies for music and culture.
PR and brand recommendations.
Narcos, Stranger Things, Desperados.
AXA, Renault, Dacia, L'Oréal, Rowenta.
Music, society, gender and LGBTQ+.
A pitch, a launch, a need for strategic reinforcement? Describe the project in a few lines.
Your brief has arrived. I'll get back to you within 2 working days with my first questions or a suggested call.
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